Question 3

What have you learnt from your Audience Feedback?

We filmed the reactions of our audience during the screening and also some responses to the video after and here is a video of those reactions;




We created an audience feedback form and this is an example of one that has been filled in by our audience;

Audience Questionnaire

Positive Feedback;
- Audience able to identify the artist as 'Lexi Grace'
- Most noticed the MTV logo and said they could see it on music channels like VIVA
- All rated the video between 7-10 which is a great response
- 90% of the audience said the video appealed to them
- Almost all the audience said they'd buy the single

What people thought worked well;
- The reverse shots such as the apple jumping out of the basket, the lipstick coming off and her jumping onto the postbox

- The audience thought the walking montage was effective and fitted well with the video
- The settings of the video seemed to be popular and people could easily identify it as London
- People likened the video to Pharcyde 'The Drop' and Coldplay 'The Scientist' which were the main inspirations for our reverse theme
- The quality of contrast especially the colours on the lip syncing/wall shots


The main thing that can be established from the feedback that we could have improved is that the lighting on some of the shots wasn't perfect and this was particularly noticeable next to similar shots with better lighting. Although we tried to colour correct the wall shots as best we could, this wasn't a substitute for using proper lighting equipment and if I had a chance to shoot again, I would definitely use pag-lights for close-up shots like this.


People responded really well to our artist's website, and when the live link was posted on Facebook so people could look at it, the feedback was fantastic. People said that they thought it looked like a professional website which was really good to hear after we put so much effort into it.

I think the feedback we received from our audience proved that we got the appeal spot on. The people who watched the video at our screening were our target audience and the fact that the lowest mark out of 10 we received was 7 proves that we successfully attracted our audience. However, it was also good to screen our video as it gave us a chance to see what we could have improved if we were doing the project again.


Here are two profiles of the audience we had aimed to target our product at;

Older Teenage Girls (16-19)

Likes and Interests; Shopping, Fashion, Spending time with friends,

Clubbing, Festivals and Concerts

Favourite Music; Pixie Lott, Lily Allen, Cheryl Cole, Pop

Favourite Websites; Facebook, Twitter, YouTube

Consumes Music; iTunes, YouTube, Radio

Teenage Boys (14-18)

Likes and Interests; Girls, Concerts, Going out with friends

Favourite Music; Dance and Electropop, Chart Music

Favourite Websites; YouTube, Facebook, NME

Consumes Music; File Sharing, Radio, YouTube