Initial Idea

Another idea that i want to pitch to my group is this song, it is new and crosses the genre of dubstep/dance with grime;
- Heavy by Dizzee Rascal is a remixed song by famous club artists Chase and Status
- The song would appeal to a wide audience, young people that like dance music can enjoy it as well as fans of grime.
- Dizzee Rascal is a mainstream artist so has picked up a different audience in the last couple of years which would also help as a secondary audience
- My idea for a video would be focussing on a young man in a grime-scene club. It would be shot in the first person so the audience would be seeing him dancing through the underground rave and see everyone around him, with visuals of strobe lights and dancing that the target audience can relate to
- The theme would be quite aspirational as people would look at the video and want to be in the club with him, dancing to this song which has a heavy bass and raving like the rest of the people
- It is quite similar to scenes seen in 'Skins' a popular TV show aimed at this sort of market, the same people will be able to relate to this video.
- Compared to my other mainsteam, conventional idea, this one is quite niche. Although i think it will appeal to a large audience, the construction of it is aimed at quite a small target market.