Marketing and Distribution

Olly Murs has recently released his debut single 'Please Don't Let Me Go'. The first thing that catches the audience's eye when you click on to his website is the banner at the top of the page - a picture of Olly, his name and the name of the single. There is a link to buy the single directly from the banner and also links to social networking websites YouTube, Facebook and Twitter. The font that his name and track is written in is simple and striking, with his name the main focus of the banner - showing that it is to promote him primarily and his debut single as a secondary promotion. The picture of him is typical to his image, wearing a hat and posing naturally - fitting with his 'normal lad' persona. Another thing that strikes me from the strip is that it looks very professional and similar to websites of other artists in the chart, suggesting that he is trying to drop his X Factor persona and create the image of a respectable, professional musician.

The background of the website consists of pictures of Olly wearing normal clothes and posing in a friendly way. The mise-en-scene is pretty neutral, with blues and dark reds, and it promotes a laid back feel to the site. The record labels he is signed to, Syco Music and Epic Music, are incorporated into the strip down the side of the website, almost faded into the backgroud although still obviously there. The website is used to promote Olly as an artist primarily, with a blog, diary and events list on the site as well as links to his personal twitter account. It is also used to promote his debut single 'Please Don't Let Me Go' which reached No.1 in the UK singles chart. There are links promoting it all over the site as well as the oppurtunity to download it from iTunes.

The website it targeted at quite a wide audience - the neutral colour scheme is appealing to both men, women and a younger audience. There are shots of Olly which could be seen as both aspirational for men who like his style and also would be attractive to women. The links to Twitter, YouTube and Facebook target a younger audience as they can relate to these social networking sites. Overall, the site comes across as very personal, inkeeping with Olly's persona from when he was on the X Factor as a 'lad's lad' and he seems like a happy go lucky guy who's enjoying and appreciates his success.